5. Speech writing and media training
Corporate training is a hot topic these days as brands embark on their journey into consumer-centric marketing. Leaders are expected to be public-facing, inspiring and relatable.
It’s crucial to have someone on your team who understands the target audience adn the message you want to convey. A professional speech writer is someone to do just that. If you are attending an event and scored a spotlight on the stage, or are preparing to be interviewed by the media, or even just need to brush up on your public speaking skills, speech writing and media training will help immensely.
Any public speaking events and communications given on behalf of your company should always represent your brand as a whole.
6. Press releases
A press release is an official statement or a document that announces something newsworthy. It is prepared by a PR specialist and delivered directly to the media. Companies typically draft press releases to announce product launches, partnerships, stellar new hires and campaigns.
Consistently distributing valuable content to the media allows brands to build credibility over time with their audiences. It is especially useful for small businesses to earn credibility about themselves and land valuable partnerships.
7. Event attendance and sponsorships
Attending industry events can be a valuable addition to your PR strategy. You can forge beneficial relationships, land new deals, promote your brand and network with media at the events. A PR agency can help while you’re on the ground by attaining media coverage and reaching out to reporters.
A hybrid PR and Marketing agency can also dip into their pool of contacts to help you secure speaking spots, run a workshop, join a panel discussion or build your presence on the expo floor with a booth.
8. Market research
Let’s not forget what our dear friend Edward Bernays
advocated as the most important element to communicating and building relationships with your target audience: understanding them. That's where market research comes in.
Assessing the market share can be difficult so the right PR agency can help you uncover competitors and anticipate how the market is evolving. From topics like attitudinal, to pricing research and segmentation and more, your ideal PR agency can conduct multiple research studies for you. Your PR agency will conduct market research to understand and uncover unique insights to your target audience and identify ways your brand can talk to them.
Which brings us to our next topic....